1. Overview of the decline in the German household storage market in November 2024
In November 2024, the German household storage (home energy storage) market performed poorly, down 34.3% year-on-year and 12.5% month-on-month. These changes reflect the weakening of market demand and the influence of other multiple factors.
2. A year-on-year decline of 34.3%: Weakened demand or market saturation
Cause analysis:
The market tends to be saturated: The German household storage market is growing rapidly, many households have installed energy storage systems, and new demand is gradually weakening.
Subsidy policy adjustment: If the German government reduces subsidies or incentives, it may lead to a decline in market demand.
Economic factors: The poor economic environment or rising interest rates may suppress the willingness of households to invest in energy storage systems.
Impact:
The decline in new installed capacity may affect the revenue growth of companies in the energy storage industry chain. It is necessary to pay attention to whether the market has entered a “plateau period” of declining demand, which may affect future growth.
3. A month-on-month decline of 12.5%: seasonal factors and market fluctuations
Cause analysis:
Seasonal factors: The efficiency of photovoltaic power generation decreases in winter, and users’ motivation to install energy storage systems is weakened.
Short-term fluctuations: Market fluctuations, supply chain issues or fluctuations in raw material prices may also lead to a reduction in installed capacity.
Impact:
If it is only a short-term fluctuation, the market impact is limited; but if it continues to decline, it may indicate weak demand and needs to be taken seriously.
4. Cumulative new additions from January to November fell by 14.3% year-on-year: the market is under pressure throughout the year.
Trend interpretation:
Although the cumulative decline is not as drastic as that of a single month, the 14.3% decline is still significant, indicating that the market is under pressure throughout the year.
If there is no new policy or technological impetus, the market may continue to decline.
Potential reasons:
Multiple factors such as market saturation, policy adjustments, and changes in user consumption habits have led to a slowdown in growth.
Battery prices have not fallen significantly, which may affect market expansion.
5. Future prospects and countermeasures
Technology and cost optimization:
Enterprises should accelerate technological innovation, reduce costs, and improve user return on investment.
Promote deep integration with photovoltaic systems to provide more attractive comprehensive solutions.
Policy support:
The government can introduce new subsidy policies or tax incentives to stimulate market demand.
Develop incremental markets:
Facing a saturated market, companies can tap into new markets by providing equipment upgrades or replacing old systems.
Encourage the use of household storage in non-traditional areas (such as community energy storage) to open up new growth points.
Post time: Dec-27-2024
